About South End Development

Located in Albany, New York

Our Mission

Our mission is to revitalize communities with healthy, sustainable, and smart eco-friendly environments. We strive to create more opportunities, a more robust and balanced ecosystem that creates generational wellbeing for every resident, partner, and employee.

Our Development Principles

Sustainable Development

We are exploring new boundaries with award-winning triple net-zero design.

Environmentally Conscious

We will do our part to ensure our efforts are not adversely affecting our planet.

Economic & Socially Considerate

Giving back, while promoting excellence to help our communities thrive.

SED Leadership

Through the years, we have gained not only a good understanding of our community but also design, housing, and building experience while delivering projects on time and within budget.  South End Development (SED) has contributed to the rich history of the South End and is committed to the future development and continued growth of the community in the South End of Albany, New York.

Corey Jones | Chief Executive Officer, Founder

Honoring the 24th Infantry Regiment, Black Combat Unit, Korean War 1950-1953  “Forgotten War.” KIA, POW – Lyons

Vietnam War,  1965 – 1975 – Lyons

The Seventy-Six = Triple Net Zero “NE PLUS ULTRA”

“It’s the height, the zenith, the ultimate, the crown, the pinnacle. It’s the peak, the summit, the crest, the high-water mark.” All of these expressions, of course, mean “the highest point attainable.” But “ne plus ultra” may top them all when it comes to expressing, in a sophisticated way, that something is the pink of perfection. It is said that the term’s predecessor, “non plus ultra,” was inscribed on the Pillars of Hercules at the Strait of Gibraltar, which marked the western end of the classical world. The phrase served as a warning: “(Let there) not (be) more (sailing) beyond.” The New Latin version, “ne plus ultra,” meaning “(go) no more beyond,” found its way into English in the 1630s.”

Mr. Jones is a revolutionary. A South End, Albany native. Corey’s unique story in the South End is rooted in the fabric of the South End’s history, community, and heritage. From his birth, Corey’s life experiences, challenges, and deep personal connections molded his development and business philosophies. His real-world perspective has driven Corey to launch an even deeper crusade to revitalize Albany’s South End, all the while digging deeper to answer macro, micro and personal lifelong questions in order to hold those accountable in both government and state leadership, for the poor treatment of underserved communities and his own–extremely traumatic–childhood.

Corey Jones was born Corey Horne, in the Albany County prison; a “crack baby.” Immediately after birth, New York’s government leadership stripped him from his mother and father and ostensibly threw him into the New York State foster-care “system” for his so-called best interest.  That system, and Corey’s life, led to his enduring journey to seek the truth which remains a mystery due to red tape and bureaucratic protections. When Corey separated from his forced-upon-him “family,” the New York foster-care system refused to contact his next of kin, even though Corey and his brother had no shortage of family.  Instead, New York separated Corey and his older brother Jeremy into foster care. Shortly after, and only two weeks old, a state-approved physician diagnosed Corey as clinically retarded and prescribed him the drug Ritalin. Continuing thereafter, Corey and brother were then shuffled from foster home to foster home. For the next several years, Corey suffered deeply from separation anxiety and hyperactivity. Most likely, the dosage of prescribed Ritalin was too high and caused adverse effects.  Jeremy, now having to bear the burden of caring for his sick little brother and incapable of taking care of him, succumbed to the overwhelming responsibility of caring for a sick child when he was also a child. The brothers soon after were separated once again by the State Child Care “Protection” caseworkers.  Fifteen homes later, Corey and his brother were ultimately adopted; each by different families.

Like many children, Corey now realizes he was at the mercy of the State’s decision – a decision that was shrouded in mystery and completely against Corey’s and his family’s best interests. Corey and his brother did not get a fair opportunity or the essential tools to thrive. Like many children, Corey fell prey to circumstances administered by state social workers, corrupt policies, and potentially criminal Ponzi schemes that prey on the most vulnerable.

Nonetheless, Corey learned to adapt and persevere even with all odds against him.  Ironically, his brother went on to become a professional NFL football player. Corey was later adopted, became Corey Jones and learned to take care of himself. He was out on his own as soon as he was old enough.

After venturing on his own, Corey immediately showed an interest in building and construction. Mentored by business owners of a local construction company, he soon led projects of all types and sizes. Not only did Corey overcome the diagnosis forced upon him at two weeks of age, he rose to become a viable, productive, and honorable force in the South End community; clearly he was not retarded. It was perhaps the complete opposite. As it turns out, Corey Jones is a mastermind in organizing large complex projects. He excelled working as a project manager and soon after started working for an even larger construction company. He has worked on multi-million dollar Federal, State, and commercial projects. Corey has been instrumental in bringing together a team rich in multiple disciplines from top-level architects, civil engineers, design consultants, legal teams, marketing teams, and community social activists.

Corey often interacts in an extremely unorthodox manner. However, always striving for cutting-edge results that are innovative, out-of-the-box thinking, never having been done, aesthetically pleasing world-class designs. Nothing is impossible to obtain for Mr. Jones. His motto is often, “If you can envision it, we can build it. No project is too small or too large.”

Unfortunately, city workers or leaders of Albany may have had other plans or possibly even benefitted by keeping children in the dark and on drugs. In Corey Jones’s case, this setback didn’t work. It backfired, but in a good way. It lit a fire and created a drive and motivation deep into Corey’s soul that continues to drive his curiosity to peel away at the many layers of corruption, digging deeper and deeper into dark city secrets. He not only wishes to clean up the South End of Albany because of his deep roots, he also has a sense of responsibility to protect and defend those whose voices are silenced, or are too young to know the difference (much like his situation.) Corey has vowed to rectify his case and use it as an example to its fullest potential so that no child from the South End will ever have to endure such an experience in their lives ever again.

With that, Corey will revitalize the South End, Albany, New York, the United States, and the World. It starts, here, with you and in his home: the South End.

Modern Fine Living In The South End Perhaps

Energy groundbreaker in South End gets $658,000 boost


Len Morales Jr. | Executive Officer, CMO/CTO

Len Morales Jr. has had the pleasure of working on creative, marketing, and technology projects for many major U.S. and international companies over the past 20 years. The most well known of those companies include Samsung, Walt Disney, Intuit Inc. (QuickBooks), Starbucks Coffee, Citi Bank, Motorola, St Jude Medical, UCLA, Dr. Phil, American Express, Showtime, and DirectTV, though there are countless others. Uniquely, Len has a diverse history of assisting companies across a vast array of industries—including medical, legal, financial, music and entertainment, aerospace, hospitality and tourism, manufacturing, academia, landscaping, and construction.

Mr. Morales is a performance-driven entrepreneur and former marketing executive offering 25+ years of verifiable success in start-up, growth, and turnaround environments. Acclaimed for adopting innovative approaches and intelligent business decisions to meet and surpass brand positioning, sales targets, and other engagement metrics. “Lead by example” type of leader who values teamwork, resourcefulness and honesty, Built relationships with people at all levels, and secured buy-in through powerful communication and presentation skills. Forward-looking initiator with an ability to see the big picture and adapt businesses to changing market forces. Coalesced strategic vision with operating expertise and financial acumen to position businesses for sustainable growth in competitive market landscapes.

Currently, Len is a board member of a growing SaaS (Software as a Service) company with innovative cloud publishing, viewing, and sharing technology. He has also secured a technology patent for a system and method for publishing online posts in the cloud, which is a culmination of many years of work in cloud technology. Today, Len continues to incubate, develop, and invest in new business models, and technology. When he’s not all business, he enjoys photography, music, snowboarding, and producing fine art.

Bernie Burns | Chief Operating Officer

Bernie Burns is a metrics-driven leader with an impeccable record of increasing profitability and impact for companies spanning the pharmaceutical, manufacturing, travel and tech industries. Throughout a 20+ year career in project management, his purpose has been to change the perspective of humans through innovation and opportunity.

Prior to his role at South End Global, Burns held management and executive positions with CitationAir by Cessna, Flexjet by Bombardier and YouMap, a 2017 #1 Product Hunt tech company. In addition to those appointments, his accomplishments in consulting have previously made him a sought after advisor with companies like Surf Air, Imperium Jets and Big Game Air. Bernie is regularly asked to give expert perspectives on business topics and has been quoted by outlets such as Yahoo Finance, and Crain’s Business. His passions will always lay in introducing the transformative powers of experience design to those who are curious.